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Welcome
Welcome and thank you for your interest in fundraising in partnership with idRIDER!
We crafted this toolkit with the simple goal of bringing communities together to raise funds & help us combat the growing issue of bike theft. Fundraising for causes that benefit our community is one of many ways we hope to engage more people in bike registration.
What is a Fundraising Toolkit?
A fundraising toolkit is an easy-to-use, step-by-step guide to plan, execute, and promote your next fundraiser.
This fundraising toolkit has been designed to provide you with tools, resources, and examples from the idRIDER community to help you not only hit your fundraising goals, but to surpass them.
Use this toolkit as a foundation for your organization's fundraising goals in partnership with idRIDER. Add your own flare, make it unique to your specific campaign, or generalize it for a DIY campaign.
Who Is This Toolkit For?
Individuals, charities, community groups, and anyone else looking for a NEW way to fundraise.
About Our Toolkit
This fundraising toolkit is intended for:
- Those looking to partner with idRIDER using our idTAGS as fundraising tools.
- Organizations looking to collaborate with idRIDER in exchange for a spot on our checkout page.
In it you'll find several exciting tips and tricks to increase your fundraising efforts, including:
- Introduction to the idTAG and what an idRIDER fundraising partnership looks like.
- Tips on how to raise the big bucks using idTAGS.
- Communication samples you can personalize and use to engage your supporters.
- Steps on setting up an online (or eCommerce) store
- ..and so much more!
Why Should You Partner with idRIDER?
Whether you're new to nonprofit fundraising or are a social fundraising master, this Fundraising Toolkit will help you raise funds for the cause nearest and dearest to your heart. We want your fundraising journey to be easy and fun, so this guide is designed to walk you through creating a successful supporter-powered fundraising campaign.
Partnering with idRIDER, and utilizing our idTAG as a fundraising tool OR being one of our featured charities at checkout, has multiple benefits. If you're looking to elevate your fundraising strategy and spread the word on preventing bike thefts, consider choosing idRIDER as your fundraising partner and together we can strengthen and expand our network of committed bike owners.
HOW Can You Partner with idRIDER?
Looking to partner with us but don't have the resources to sell merchandise? Read on to learn of other ways we can work together!
Partnering with a idRIDER can not only drive donations to your organization, it can also expose your nonprofit to future supporters and help you network and flourish. We want to be a part of that journey!
Every month our website features 3 charities on our checkout page that we support. To be featured as one of our charities, we ask fora collaborative relationship where idRIDER can:
- Have access to advertising opportunities at your organization's fundraising events.
- Be mentioned in your organization's internal marketing materials or special marketing campaigns.
- Be anamed sponsor at future events.
We want to make sure our collaboration is beneficial, harmonious, and productive for many years down the road.
Contact us at partners@idrider.com to learn more about becoming one of our featured charities and start receiving donations on our checkout page!
Get ready to raise some funds for a good cause!
1
Getting Started
Tell Your Story
Make a Plan
2
About idrider
About idRIDER
About idTAG
3
How To Fundraise with idtags
Direct Sell Fundraisers
Pre-Sell Fundraisers
4
Nonprofit Online Stores:The Basics
What platform should I use?
How much should we charge to sell idTAGs?
How do I set up my store?
5
Fundraising Best Practices
The Challenge
How to Share
Timing
The Method
Getting Started
Your story is whatdrives your fundraisingsuccess. Whether you're fundraisingdoor-to-dooror you've got anonline fundraisingpage, the first thing people want to know is: what is YOUR story. Your goal is tomake it as impactful aspossible.But first, youneedtofollow these 6 essential steps to hosting a successful product fundraiser:
- Choose a company to partner with.
- Select a product to sell.
- Receive your order-taking forms and/or implement an online store.
- Start selling to friends and family.
- Conclude your selling period and distribute items.
- Thank your supporters for getting involved.
Set a Goal
$200
Setting a goal for your fundraiser is another important step. Research suggests that an initial goal of $200 is a good place to start. Once you've reached your goal, you can increase it and raise more funds.
PRO TIP: To jumpstart your campaign, be the first one to donate!
Showcasing that you're not only a supporter but also a donor will encourage your network to give.
About idRIDER
"Every time I see an adult on a bicycle I no longer despair for the future of the human race." - H.G. WellsCycling means so many things to so many people.
Think back to your first memories on a bike and I'll bet they were filled with joy and adventure. Like cyclist Lee Rodgers said, bikes “are the one toy from childhood we get to keep, that grown men and women still get to play with, all over the world, no matter how old, no matter what culture, race, creed or ideology.”
Here at idRIDER, our passion for bikes extends beyond just a love for cycling. We saw a need to help protect the bikes we love so much — so we created a unique identification tool that uses industry-leading technology for bike registration, record-keeping, and recovery. Our ground-breaking method to identify and track bicycles, resulting in a much higher probability that a stolen bike will be reunited with an owner. Our thought: you wouldn’t buy a car without a title, so why would you buy a bike without one?
With idRIDER your human-powered transport device is cataloged, photographed, and registered to your personal information. Personal possessions and artifacts can be integrated into a blockchain registration system that other users can access with the code similar to how police can lookup car and driver information via license plate lookup. The best part: signing up is EASY.
Protect your bike in just 3 steps and 3 minutes.
About idTAG
What is it?
Our idTAG is a military-grade, tamper/weather proof, metal sticker with a unique QR code and corresponding alphanumeric registration code.
- idTAG is designed to capture information about your bike to establish ownership, assisting with an insurance claim and recovery efforts with police in the event of loss.
- idTAG helps act as a deterrent if a potential thief sees a bike with the idTAG.
- Simply purchase, scan and add the idTAG anywhere on your ride for added protection.
- The idTAG is not a requirement for basic registration, but to enjoy the full functionality of the idRIDER app and technology, purchase is encouraged.
Our idTAG does NOT need to be adhered to the bike or device in order to enjoy the full protection of the idTAG. Just make sure you have adequate photos of any identifying features of the bike AND a clear photo of the serial number.
The military-grade idTAG may also act as deterrent if a would-be thief notices the colorful registration, and if stolen, the tamperproof annealed aluminum takes a very long time to remove leaving obvious signs of removal and a residue that can only be cleaned with an industrial solvent.
Either way, compared to the competition, the near-indestructible idTAG is unbeatable.
How To Fundraise Using idTAGS
Direct Sell Fundraisers
Direct sell fundraisers are a great way for organizations to fundraise using a straightforward method. Your group would simply purchase our idTAGS at wholesale price ($xxx) and sell them at a retail price that fits your fundraising strategy. This method’s benefit is the profit is yours to keep, and the earnings are in-hand immediately.
Direct sell products have a low price and are usually an easy sell. In this style of fundraising, you pay for the products up-front.
Pre-Sell Fundraisers
Pre-sell fundraisers are also known as no upfront cost fundraisers. Your group, organization or fundraising team is equipped with marketing materials that describe idRIDER & our idTAGs, supporters choose what they like, place their order and pay, all in one transaction. Once all the customer orders and payments are collected, your fundraisers’ organizing team will place a bulk order with idRIDER and pay with the funds you’ve collected.
The benefit of a pre-sell fundraiser is the products have higher price points, which means higher earnings.
What platform should I use?
There are dozens of e-commerce platforms out there, each with their own unique benefits. If you're an organization, the first thing you want to do is decide what platforms can integrate with your website. Since every organization has different budgets & fundraising software, you'll want to choose a platform that suits your organization's needs. If you're an independent fundraiser or don't have a website, check out our list of platforms on page 10 to see how you can build your own custom fundraising page.
How much should we charge to sell idTAGs?
Unlike for-profit businesses, your goal with your online sales should be to cover expenses associated with running the organization. Making excessive revenue from your online store could open you up to tax liabilities and potential legal issues that could impact your status. Before setting your pricing strategy, do some market research with other nonprofit organizations. Calculate your manufacturing and shipping costs and then determine a reasonable profit level that you can achieve by selling your merchandise. When researching the market, ask other nonprofits about their target profit margins
How do I set up my store?
Once you have chosen your desired online retail platform, determined what items to sell, and developed a pricing strategy, it’s time to set up your store. You will need to include:
- The category of your store
- The store’s name
- Payment information
- The store’s theme
- Your product
- Integration information (i.e. PayPal)
E-Commerce Stores
For organizations looking for sustainable fundraising, a nonprofit online store is a great option for selling merchandise like our idTAGs. E-commerce stores are simple to set up and offer a source of consistent revenue that can help you fund your organization. Setting up an online store for your nonprofit can fit into your overall strategy by providing another avenue by which people can donate to your cause. If you have a consistent product to offer, this can also become a steady revenue stream, unlike a grant or a single donation. *As a bonus, when people check out in your online store, you can keep their email address on hand for future touchpoints and other marketing campaigns!
Setting up an online charity store can be a valuable part of a multi-faceted fundraising strategy. This tool lets donors fund your organization while getting something in return. It also helps lessen your dependence on traditional funding resources. Partner with idRIDER and let our product be your #1 seller.
Fundraising Platforms
For nonprofits, schools, churches, sports teams, & anyone looking to take their fundraising online.
Shopify
Shopify is one of the most popular e-commerce platforms out there. It offers discounts to NPOs and the first 3 months only cost $1 to use their services. They have customizable templates and free website designs to launch your store quickly and easily. Shopify takes care of everything from marketing and payments to secure transactions and shipping.
Donately
Donately is a free fundraising software that’s very basic and simple for any organization to use. Ideal for small nonprofits or community groups that aren’t looking for a big, all-in-one donation platform. Their customizable donation forms embed in any CMS and make online giving through your website easier than ever
RallyUp
RallyUp is another free fundraising platform for any individual or organization to use. You will never pay a cent, there are no subscriptions or contracts. Simply set up, launch, and manage your experience from one simple dashboard. This is a great platform for a wide-range of community groups looking to fundraise.
DOJIGGY
DOJIGGY offers customizable online stores for nonprofits. Simple Stores is a great option for school spirit wear sales, churches, clubs, and all organizations where items can be picked up on-site. Individuals and teams can sell for your organization by enabling peer to peer functionality for your store. Pro Stores are used by many organizations as part of their NPO's website for an ongoing revenue generator. The Pro store is also great for organizations that don’t mind paying a monthly fee and want low platform fees.
Fundraising Best Practices
The Challenge
Fundraisingleveragesthepowerofyour socialnetworktomeetfundraisinggoals and help move your favorite nonprofit closer to their mission. The success of your fundraising campaign depends heavily on the amount and ways that you're sharing your campaign with friends, family, and colleagues. Social media, email, text messaging, and word of mouth are some of the best waystogetyourrequestnoticed.
How to Share
Sharing your fundraising campaign via your Facebook page, Twitter, Instagram, or Linkedin, in addition to your own personal emaillist,isat the heart of every campaign. Leveraging these networks is how you'll meet—and hopefully exceed—your fundraising goals. You won't have the phone number of all of your network contacts, but choose a few that you know will respond well to a more intimate request text messeging.Take the time to sendindividual texts to each one.
PRO TIP
Get personal! Select a handful of your closest family and friends to reach out to as you announce your campaign. Close friends and family are more likely to donate, so getting them on board will let the rest of your network see that people are already supporting the cause.
How Often Should I Reach Out?
Timing
There are five absolute times you should communicate with your network during a fundraising campaign:
- Campaign launch
- Midway goal
- Final push
- Campaign end or goal reached
- Thank you
We recommend maintaining momentum between each of these main milestone communications with:
- One to two social posts per week
- One weekly email to help keep your campaign top of mind
The Method
If you're texting, use those requests judiciously and make sure that you're not monopolizing the conversation with donation asks. During the final push phase of your campaign, increasing your frequency to a few social posts a day has proven to be highly effective, so go for it!
We recommend creating a simple sharing schedule to plan out your communications ahead of time. This'll save you time and make your campaign more fun and less stress. You can use Google Calendar, Google Sheets, or even a notebook to plan out when you'll post to socials and email or text your network.
PRO TIP
Use our calendar template on page 20 to help plan out your fundraising activities!
Did You Know?
Fast Facts to Share When Fundraising with idRIDER.
- In 2019, bicycles were second only to motor vehicles in number of thefts.
- A bicycle is stolen every 30 seconds in the United States. That’s roughly two million bikes a year, totaling about $350 million. Recovering stolen bikes is difficult and dangerous, so don’t make it harder by not having any record of your bike!
- Protect your bike in just 3 simple steps and in under 3 minutes with the idRIDER app and registered idRIDER bike tag!
- Registration is as easy as 1, 2, 3! Download the App, Upload a photo of the bike and apply bike IDTag.
- idRIDER donates a percentage of each idTAG to local law enforcement as both an assurance and a thank you for their essential efforts in theft recovery.
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